Paperboard Display Strategies That Increase Sales

Competition for customer dollars is fierce and the battle only intensifies as the struggling economy and climbing prices eat away at their cash. In order to boost sales, store owners and managers have to get creative in how they present both the layout of their store and the displays they use to attract customers to various items.

Here are some successful strategy ideas from Instabox for using corrugated displays to attract customers and increase sales.

Catch Them at the Entrance

In today’s helter-skelter world, people are pressed for time and constantly rushing through one activity just so they can rush to another. When shopping, people tend to go straight to listed items, pick them up and hurry through checkout.

However, that is bad news for store owners. In order to slow people down, you want to catch their attention with bright, attractive displays at the entrance point(s) of your store. Displays that work best include seasonal items like key Christmas electronics, or products that encourage customer interaction such as plants to touch and smell.

Create Destinations

A store that simply consists of aisles can make people feel like mice running through a complicated maze. This sensation causes people to move through quickly in order to find the exit, much like the mouse in the maze.

Again, getting shoppers to slow down is a key element in boosting sales. Therefore, give them destinations at the ends of aisles by utilizing displays of discounted items. People that know an appealing paperboard display awaits them at the end of each aisle will slow their movement through the aisles.

Break Up Monotony

Corrugated displays also make great mid-aisle arrangements that slow shoppers down. Customers tend to rush through store aisles and only scan for the products they need, particularly if the aisles are long.

However, by placing an attractive paperboard display here and there throughout your aisles, people tend to stop and look at those particular items being offered. Once they stop at the display, they also tend to more closely look over the shelved items in the display’s background.

Use Warm Shapes

Researchers have found that people are attracted certain shapes over others. Two of the shapes that both attract people and set them at ease are circles and U-shapes. Use this to your advantage by either choosing corrugated displays designed with these shapes or creating those shapes in the display’s background.

[9/8/2014]