Merits of Using Wholesale Counter Displays to Promote New Products

wholesale counter display
Launching a new product in the market can be a tough sell. Chances are there are already leading brands that will fight hard to retain their market share. While difficult, it is not impossible to break into the market. You just need to have a good strategy in play.

Informing the public of whatever new offering you have will be vital. A wholesale counter display is a good way to accomplish this. Often placed in retail stores, they are useful tools in connecting with your target clientele. Here is why these custom displays make for a good investment.

Easily Visible

Cardboard pop displays are easy to spot in most retail stores. This is because they are often placed in high traffic areas where most shoppers will get a glimpse. Even in less populated offices, they are often kept at a good eye level that makes them hard to miss. Made of lightweight cardboard material, they are safe to place on most surfaces without fear they are too heavy or will hurt anyone if toppled over.

Their design also tends to feature front-facing sides that are branded with advertising messages. This information shown on the display can help make the brand and product more memorable in observers’ minds.

Convenient Sizing

A wholesale counter display can be customized to just about any shape or size. You can ensure they fit whatever marketing materials or product samples you want to load on them. You should also consider what size specifications retailers may prefer, depending on where the display will be placed. You do not want something so big you would have to find a less visible spot to support it.

Because these displays are typically made of foldable cardboard, they can also be space-saving. When not in use, they can be easily put in storage and unfolded as needed.

Attractive Design

There is much flexibility when it comes to the customization of these displays. Besides the dimensions, they can also be done up in a variety of attractive colors. Cardboard pop displays need to be eye-catching to draw the desired attention to the new products they are marketing. You can add illustrations and even equip it with media displays that play adverts on a loop.

Appealing graphics can be a big help in making the display stand out and encourage people to pick up whatever samples or pamphlets that are on the display.

Packaging Supplies Money Saving Tips

packaging supplies
Here are a few ways to save money on packaging supplies.
Whether you are relocating your home or your business, you will likely find this pursuit an exhausting one. Not only does it take time and a fair amount of organization, but it can also be quite costly.

Besides the property costs involved, you have to contend with transport, insurance, and the likelihood of some damaged goods. Also, remember that you have to invest in packaging supplies. Ensuring your items are suitably boxed and wrapped up is important.

There is all manner of bumps and scrapes that happen when moving that can lead to property damage and loss. Securing your furniture, electronics, and other items helps boost chances your property will get to their destination in good shape. Here is how you can cut costs on your packaging, making this a less financially stressful experience.

Packaging supplies planning

When you know you are going to move in the coming months or weeks, you can start preparing early. You can stock up on such packaging supplies like newspapers and cartons. Many everyday items can prove useful during the moving process. We often come across many for free or at a low cost and end up throwing them away. You can start setting them aside for future use.

You can also start listing the items you will need to buy and begin checking on prices from different suppliers. Also, consider what personal items you can pair up to use as packaging. For instance, thick materials like sweaters can be used to wrap around delicate and expensive solid items.

Packaging supplies variety

Boxes are a must when moving. They are a good way to put together multiple small and fragile items. They can also be used to secure larger items for transport. But to ensure your items are well packaged, you will need the right sizes of boxes to work with.

When shopping for shipping supplies, opt for standard box sizes that can work well no matter the eclectic mix of items you are packing up. avoid sourcing for too big or too small-sized boxes that can be of little benefit. You will likely have them left over with no use. That means either having to also transport them to your new home or add them to our garbage for disposal.

Shop Around

Just as when sourcing for any other items, shopping around is a good way to ensure you getting value for money. Thankfully, there are many box manufacturers to choose from. An online search is a good way to find out possible suppliers in your vicinity. Prepare a list of all the packaging supplies you need and request a quote.

Be sure to factor in the cost of shipping and choose from those with a solid reputation. it is also advisable to select a supplier with a good variety of shipping supplies so you can get pretty much everything from one source at a good discount, if possible.

Benefits of Folding Boxes for Your Business

folding box
Whether you are moving house or stocking up on packaging material for the products you sell, folding boxes make for a good investment. These boxes are unique in their ability to be folded down into a flat shape when not in use. This can be both before and after they have been used.

Most businesses have multiple options when it comes to choosing their packaging materials. Folding cartons tend to be a top choice for several reasons.

Easy Transport and Storage

These are important factors when you are trying to minimize costs. When ordering these boxes from a manufacturer, the cost of shipping is often quite low. This is thanks to the lightweight nature of the cardboard material used. Because the boxes are folded into a flat shape, they are easy to stack and load into a transport vehicle.

They are also just as easy to store as they can be easily stacked in a warehouse or storage room. Being lightweight also ensures they can be piled up on top of each other without worrying that the ones at the bottom will be damaged. In their folded shape these boxes do not take up as much storage space.

Versatile Designs

Folding boxes can be manufactured in a wide array of shapes and sizes. Businesses can easily have the box dimensions customized to best fit whatever products they have. This not only helps optimize storage space for the cartons but also makes for better-secured packaging and lower cost of shipping to the final customer.

While cardboard is the material of choice for most cartons, they can also be made of other choices. This can include plastic, chipboard, and paperboard. Cardboard is most popular thanks to its lightweight nature, insulation properties, and strength. It is also quite cheap to manufacture and can be recycled.

Durability

Because folding cartons are made of cardboard or paperboard, they gain the advantage of being quite durable. They can withstand extraordinary amounts of pressure and still retain their shape. When unfolded and put to real-world use, these boxes can remain useful for many years. Especially when kept away from moisture.

This strength is also what makes them ideal for use in packaging heavier and fragile items. Even when lightweight, the boxes provide good protection from impact and punctures. the material also absorbs shocks well and alongside filler material, ensures the contents remain stable. This can be especially important to fragile items like glass and ceramic crockery, and electronics.

Why Use a Ballot Box for Your Next Raffle

ballot box
Raffles are a great way to raise money for charity or other social causes. They are a legal and fun way for people to dabble in a little gambling action in hopes of winning something, while also contributing to a worthy effort. No matter how big or small the prizes are, this kind of fundraising activity tends to add a touch of excitement.

The way they work is simple. Participants buy numbered tickets. Each of the prizes on offer are also numbered. A ballot box is used to drop in the duplicate copy of bought tickets. A draw is later carried out from the contents of the box that carries the copies of all the bought tickets. The drawn tickets are matched to the same numbered prizes with the holder of the ticket being the winner.

Ballot boxes are similar to the comment box holders one sees in many offices when trying to solicit feedback from customers. They feature a simple box design with a narrow slot for inserting paper on the top side. They can easily be hung or stuck to a wall surface, or placed on a table or stool. While there are other ways to go about collecting tickets for a raffle, ballot boxes make great sense for several reasons.

Customization

These boxes can be easily customized when ordered from a box manufacturer. You can print whatever graphics or wording that suits the event. You can use eye-catching colors and print to help draw people’s attention to the fact that there is a raffle that will happen at the event. This can help encourage more participation as the more tickets that are sold, the more money the event will raise.

Transparency

Transparent boxes may also be used. For some people, raffles are still gambling and that means the possibility of dishonesty. Having a ballot box that people can see is empty from the start and only starts collecting tickets as they are sold is a good way to demonstrate the proceedings are truthful.

Accessibility

As mentioned, these boxes can be easily placed against a wall, on a table, or a central display. This versatility makes it easy for people to drop in their tickets, or see someone else do the same. Openly displayed, it is easy to keep an eye on what is happening. The thin slot normally ensures that only one ticket at a time can be dropped in. Whoever is responsible for keeping an eye on the ballot box can easily monitor the goings-on as people drop in their tickets with little risk of cheating.

Save Money on Small to Medium Custom Boxes

small to medium custom boxes
From large manufacturers to small boutique shops, boxes have become an integral aspect of the packaging needs for businesses. This is especially important given the booming demand for home delivery of products. There has been a huge global shift in the way consumers now source for all manner of products, from home appliances to ready-made food. With a simple internet connection and phone, they can order just about anything and have it delivered to their doorstep.

And because the order sizes are on the smaller side, most businesses have a significant need for small to medium custom made boxes. This range is better suited to accommodate the typical order size for home deliveries. For businesses, these boxes are an additional cost that must be met to fulfill client orders. While marking up product prices is a good way to recover this cost, businesses must be careful to minimize this change due to the highly competitive market place.  Here are a few ways they can limit the cost of adapting to the more regular use of such boxes.

Compare Pricing

Box manufacturing has itself become an increasingly competitive business. Many new factories are being set up, and older ones expanding to meet a higher level of demand. Not to mention that some manufacturers ship their boxes internationally. This means businesses have a wide range of options available to them. Requesting quotations is a good way to figure out what kind of deals can be secured. Focus on manufacturers that can meet your desired specifications for in whatever graphics and materials needed. Be sure to order in measurements that best match the dimensions of your products. Properly fitting packaging does a better job of securing the contents within.

Bulk Orders

Bulk orders are a good idea because they typically attract considerable discounts. This can be a good cost saver and guarantee your ability to reliably meet orders during peak shopping periods. Do however ensure that you have a safe and sizable storage space for all the boxes being ordered. You should be able to easily retrieve the particular boxes you need at any given time and not have to worry they will suffer water or other damage.

Digital Printing

Finding a box manufacturer that uses the latest digital printing techniques and equipment can help ensure substantial savings. This is most evident in businesses that already use traditional printing methods. The material costs tend to be lower and there is less wastage. You will also find that many of the newer inks used on small to medium custom boxes are environmentally friendly, making recycling of the boxes more easily accomplished.

How Small Businesses Benefit From Using Corrugated Fibreboard Boxes

corrugated fibreboard boxes
When starting a small business that sells physical products, one of the key considerations has to be packaging. One has to decide if there is to be packaging and what kind. Packaging of some form is often necessary, if only to provide containment through which product can be delivered to the client. It can be less necessary if the business only deals with customers that visit the store to pick products from the shelves or counter.

A corrugated fibreboard box is a good option for many products for several reasons.

Adds Prestige

Consumers often find products that are well packaged and displayed in boxes to be of greater value than those that are simply on open display. When the design of the packaging is well done, it assures the buyer that the product is of good quality. It also suggests care is taken to keep the contents of the box secure, which can be especially important if the items are fragile. Many appreciate buying an item that has not been handled by others.

Brand Boosting of Corrugated Fibreboard Boxes

Corrugated fibreboard boxes can easily be customized. Their material allows for the boxes to be personalized in a variety of colors, logos, and other print. With a well-chosen design, a business can help boost the visibility of their brand and make it more recognizable in the market. Small businesses should use this in tandem with other marketing efforts to make it easier for existing and potential customers to easily find them. Providing such information like the company website URL or social media links can also help.

Protection from Corrugated Fibreboard Boxes

One of the key design features of corrugated fibreboard boxes is that the walls are made up of layered paperboard that is great for absorbing impact. That means your product will often remain well-protected. This can be especially vital during transit when the product is being delivered to a client. The material of the box increases the likelihood of the product reaching its destination intact.

Affordability

For small businesses, the budget for such expenses as the packaging will likely be limited. Thankfully, a corrugated fibreboard box is made of cheap material that makes placing such an order often affordable. You will hardly need to make much of a mark-up on your product to cover the cost. And keep in mind that most manufacturers of such packaging will offer deep discounts if you order in bulk quantity. Even if you place an order from a factory that is distantly located, the lightweight nature of the boxes still encourages low delivery costs.

Making Your Cardboard POP Displays More Impactful In Retail Stores

cardboard pop displays
Point-of-purchase cardboard displays are often set up to help draw special attention to new products or special offers. They are the standalone, colorful, and often uniquely designed displays that quickly draw people’s attention.  However, many manufacturers and distributors will want to bring notice to their products at the same time. It often becomes a competition to try and make these displays more outlandish and appealing than the next. Here are a few tips on how to make your brand’s cardboard POP displays the more impressive of the lot.

Monitor Stock Level

Sales representatives must keep a good eye on the stock levels on the display. This is especially important during special discount offers as customers may be quick to take advantage and buy in larger quantities. And empty display can defeat the purpose if it is to clear stock.

Track Sales

Since the ultimate goal of such displays is to deliver faster and larger sales, do keep track of the sales levels across all the retail outlets you have chosen to set up the . Set a time to review these sales figures. They can help in deciding whether it would be worth it to request for an extension for the display to continue, and at which stores. You will likely find that the outlets where your displays do best are also the best place to launch new products and reward loyal customers with discount deals.

Utilize Bold Graphics

Capturing the attention of shoppers is the best way to attract their interest in your product. Most people enter shopping outlets with specific items in mind that they want to pick and check out. Using vivid graphics, bright lights, and bold design for your display can help draw their attention. Make sure that the overall effect is suited to your target demographic. For instance, cartoon characters will likely be more successful for children’s toys than women’s perfume. Also, ensure the height of the display also matches your target audience.

Pick Prime LocationPoint-of-purchase cardboard displays, cardboard POP displays

One of the best areas to set up a display is near the checkout counters. This is where people have to wait in line and are more likely to be looking around for a distraction. Their interest is likely to be piqued as they just stand around waiting. Special offers and newly launched products that offer samples can hardly go unnoticed here. Food samples should be placed around the bakery, fresh produce, and deli counters. The smell of foods in the air can encourage the interest of those walking past.

Tips for Reducing the Cost of Packaging Materials

packaging materials
As an increasing number of companies incorporate home deliveries in their business model, it has become necessary to invest in suitable packaging materials. Even for retailers that receive goods from manufacturers in boxes, additional packaging is usually required to be added on top to conceal the item and label it for delivery.

As packaging materials become a more frequent expense for businesses, it is ideal to identify strategies through which this cost can be kept at a minimum.

Get Customized Packaging

Ordering boxes that conform to the specifications of your products is a good idea. This reduces the waste involved with having to send oversized boxes that will require additional filler to safely contain products. Large boxes are also more expensive to ship and require more storage space. The better fitted the box is, the more economical it will be.

Order Bulk Quantities

This works best when you have a spacious and dry storage area to keep your packaging materials. Making bulk orders from manufacturers helps to secure discount deals you would otherwise not be able to get from a retailer or distributor.

If, however, you lack sufficient storage space, stick to smaller batches, and only boost your stock during peak sales periods when you know you will receive many more orders. Stocking up before these peak periods is important as the packaging manufacturers may have a backlog of orders to fill that may delay your delivery.

Opt for Lightweight Packaging

Many products can be safely contained within lightweight packaging such as cartons and envelops. More so when they are further secured with filler like peanuts and bubble wrap. The filler material is great for absorbing impact while keeping contents secure. You can even make some savings by using alternative filler materials like junk mail, paper waste, old newspapers, and old shredded clothing. Lightweight and smaller sized packaging is again much cheaper to send out for deliveries.

Shop Around for Packaging Materials

Just as in any other business you will find that different packaging solution manufacturers offer different kinds of deals on their product. Identify the selection of packaging items you require and shop around from different manufacturers. Make comparisons on the quotes you are provided with to identify the best deal.

Also, consider a manufacturer that can provide you with boxes that are biodegradable and recyclable. These options tend to not only be more affordable but also good for the environment. Your clients will appreciate your consideration for the environment and the benefit of being able to reuse the boxes for their benefit.

Why Invest In Branded Shipping Tape

shipping tape
Businesses are constantly looking for ways to promote their brand effectively and affordably. Keeping their products on people’s minds is a great way to encourage them to try out what is on offer and stimulate more sales.

For small and medium-sized businesses, conventional forms of advertising like television and newspaper promos are not usually an option as they can be quite costly. Alternative avenues like custom packaging can however some positive effect while remaining relatively low cost.

Besides boxes, these businesses can also use other shipping tools like packaging tape to help draw attention to their brand. Here is how this can benefit the business.

Value Addition

With interesting and appealing packaging, you give the impression that your product is of good value. Branded shipping tape is highly noticeable as it is what holds the box together. When customized in an attractive way it makes people think that what is inside the box has also been carefully and creatively put together by the seller.

Boosts Marketing Efforts

Unboxing has become a big deal for boosting brand awareness. There are now tons of YouTube videos of industry experts and influencers unboxing products before testing them out. They make a big deal of how the product is delivered within its packaging and will usually give viewers a 360° view of the box before opening it. A tastefully designed box with customized tape impresses right off the bat.

Communicate with Potential Clients

Besides being decorative, you can put all kinds of information on your custom shipping tape. You can include the name of your flagship products, your email and web address, and even QR codes. This is a simple way to keep reminding existing and potential clients of your business presence and how they can find out more about you and your products.

Adds Personality

Besides being a unique method of reminding clients of your presence, custom packaging can also be a good way to make a more personal connection. From saying ‘Thank You’ to wishing clients ‘Happy Holidays’, there is a myriad of positive and heartfelt messages you can share to show appreciation and let people know what values your business has been built upon.

Affordability

Custom packaging is one of the cheapest ways to promote a brand. You will likely require boxes and packaging tape anyway to put together orders for shipping. It costs just a little extra to customize this packaging. And if you make bulk orders directly from the manufacturer, you get to save even more money through discount deals.