Packaging Specialists Branding Design

When businesses need product packaging, it helps to consult with industry professionals on how to go about their design. They can consult independent packaging specialists or work with the ones offered by box manufacturers. Either way, they should ensure that several key factors are considered for these designs.

Branding

The exterior presentation of the box is very important. You will want a design that will appeal to your target demographic of shoppers. For instance, you can expect those that like organic products to prefer minimalism, while the packaging of products targeted at kids to be more colorful and playful. You will also need the name of the product, brand name, and other useful and regulator-required information to be well displayed on the box.

For new products, it is vital to ensure the design is eye-catching to draw the attention of shoppers. take time to scope out the competition and see what design elements you can adopt to create your own unique result that will stand out.

Packaging of products safety

The design of the box should work well in protecting the contents. Be it from contamination, tampering, or the rigors of transport. It will largely depend on what kind of product is being packaged and how far it is traveling to get to consumers. Factors like the thickness of the box walls and how it will be sealed will matter here. With more consumers shopping online, you will also need to account for shippers who can often mishandle delivery items.

Choice of manufacturer

This will matter for a few reasons. You will want a manufacturer with the necessary expertise and equipment to manufacture the kind of designs you want. From the choice of material to printing technique, they should have the relevant competency to bring to life whatever design you have settled on.

You will also want a company that can offer a good deal on pricing. You do not need to go for the cheapest option, but the quote should still be competitive. Also, factor in if they use green manufacturing processes. This will mean less of a carbon footprint when your packaging is being made and can appeal to environmentally conscious shoppers.

Consistent design

Packaging specialists need to develop designs that can be easily and consistently replicated. This uniformity is vital in ensuring that all customers get the same experience when unboxing products. It should be a positive experience with the contents having been safely delivered to the store or end consumer.

Why Choose Folding Cartons for Perfume Boxes

folding cartons
Developing a perfume brand can be an exciting business. It Is quite an artistic endeavor and calls for having a fine nose. Achieving that perfect scent that is a reflection of the taste and impression you want to make is not easy. But when you hit those particular high and low notes you desire so perfectly, it is time to move on to the next phase, packaging.

Those that buy perfumes do so with their nose and their eyes. Often, the bottle and box can be just as important as the perfume contained within. Folding cartons make for the perfect choice for boxing for several key reasons.

Solid Construction

While perfumes are thought of as delicate, the best quality typically comes in a heavy glass bottle. Coupled with the liquid inside, it needs a packaging that can support this weight admirably. A folding carton does a good job here as the material is rigid and comes in various weights that can be customized to suit the contents.

Customization

There are many perfumes in the market so it pays to stand out. Working with printed folding cartons that can be customized in a myriad of ways is ideal. From windows that give a glimpse of the bottle within to gold-embossed writing, there are many ways to make your product appear unique and appealing to your target market. Graphic designs work well on these boxes, allowing you to have any kind of writing, imagery, or shading you desire brought to life. The boxes can also be customized in a variety of shapes and sizes to match whatever shape and size of bottles need to be contained.

Water Resistance

When dealing with a liquid product in breakable containers and shipping, there is some good chance accidents may happen. A bottle or few breaking and spreading liquid should not however be a cause for distress. Utilizing folding cartons made with wet strength paperboard can make your boxes moisture resistant. This type of material copes well when exposed to liquids as it possesses a barrier that prevents penetration that would lead to curling. So a little damage with part of a shipment should not mean a write-off.

Environmental Concern

A folding carton is made using biodegradable and recyclable material. This can even be indicated on the box. Besides being good for the environment, it can also be a selling point to customers. Many young consumers have become more concerned about their carbon footprint. They appreciate businesses that help minimize it.

How Eco-Friendly Packaging For Your Foodstuffs Makes Sense

eco-friendly packaging
There are many businesses that need packaging for their foodstuffs. From bakeries to catering services, the food business is one that requires careful and hygienic handling of the product. In more recent times, there has also been some consideration given to how this packaging affects the environment.

Many have seen the garbage islands floating at sea that are made up of plastics from food packaging. This sad outcome and the public outcry has pushed many food businesses to be more thoughtful about what types of packaging they use. Here is why Eco-friendly custom boxes make for the right choice.

Carbon Footprint

Many of the daily activities we perform will have some impact on the level of greenhouse gases emitted into the environment. These days, people want to shop for products that contribute lower amounts of carbon emissions. When it comes to packaging, we consider everything from the harvesting of raw materials like trees, to the final production and dispatch to buyers. Eco-friendly packaging is typically made from locally sourced and renewable raw materials, or recycled material. These options have a far less negative impact on the environment, that both manufacturers and consumers can appreciate.

Hypoallergenic And Toxin-Free

Most biodegradable packaging is chemical-free. It is often much safer for anyone with allergies to handle compared to more traditional forms of packaging that contain synthetic materials and inks. Manufacturers try to eliminate the use of toxic inks and other decorative printing processes that can compromise the ability to recycle this packaging. Luckily, there are many printing processes that can be used to decorate the packaging attractively without causing any health concerns.

Biodegradable Eco-friendly Packaging

At the end of their life cycle, eco-friendly custom boxes are biodegradable. This means they can no longer be recycled, but will quickly degrade without causing a negative impact on the environment. The carbon emissions that will result will also be quite low when compared to traditional packaging that takes longer to decompose and can leak toxic materials unto the earth.

Branding Message on Eco-friendly Packaging

Consumers are becoming more aware of what goes into their products and how they can affect the environment. They want products whose content and packaging has been carefully considered by the manufacturer. They are more inclined to support those businesses that have the same level of concern for the environment. Using Eco-friendly packaging sends a message to your consumers that you understand this and are making environmentally conscious decisions for everyone’s benefit.

Using Large Shipping Boxes for Holiday Gifts

large shipping boxes
It is that time of year when many of us have to spend time scrambling around for gifts for loved ones. Thankfully, it is also when most stores and online sites offer great discounts that help ease the strain on our pockets. However, this does not mean you should not look at other ways to make some savings. Let us look at how putting some extra thought into the boxes for shipping can help.

Shop Early

Discounts start early, often right after Halloween leading up to Black Friday. It can seem a bit odd to shop at this time but you can save a bundle and often secure the best items before they go out of stock in later weeks. Just find an empty closet to stash your gifts away until it is time to ship them.

Bundle Your Gifts

Particularly for those with larger families, chances are several of the people you are sending a gift to live at the same address. Instead of having them arrive individually, consider sending them out in large shipping boxes. This can work well with small items, several of which should be able to fit comfortably in a single box.

Pack It Right

Even as you put several items in a single box, be sure they do not bang into each other and become damaged. The best way to ensure this does not happen is to use packing material such as bubble wrap, packing peanuts and newspaper.

Shop Around

Shipping costs can vary greatly between providers. Thankfully, many can provide an estimate so you can easily choose the most cost-effective shipper for the selected destination. Go online or simply call to get a quote. You will need to have a scale to give them the weight of the package. You may also need to provide dimensions and the ZIP codes of the destinations.

Ship Early

It is no secret that the closer you are to the high holidays, the more pressure there is on shipping services. So if you delay sending out your boxes for shipping, you will have to pay more for the likes of next day, express, or priority mail services. Find out about ground delivery rates that tend to be the lowest, but also the slowest. This is also another reason to consider shopping early online. There are often free shipping options available that can be a big saving. If you wait too long, the next available delivery slot may be too late.

Tips to Making Your Custom Retail Packaging Stand Out

custom retail packaging
Retail packaging refers to the final presentation of products when they reach store shelves. It is what end-consumers see when shopping. This impression matters as it can have a strong impact on buying decisions, and ultimately, your revenues and profit.

Practically all items that are in stores have competition. It is almost impossible to find one company monopolizing a product line. For this reason, it becomes important to choose custom retail packaging that lets your product stand out from the crowd. Here is how you can accomplish this.

Minimalism

Keeping your retail packaging simple is vital. As they walk down the shopping aisles, shoppers tend to make decisions on the products they will add to their carts quickly. So they need to be able to glean key information fast. When designing packaging, it needs to focus on giving that key information at a glance. Whatever design or writing you apply should be simple for this purpose. They should be able to immediately tell what the name of the product is and what it is fast.

Distinction

While packaging should be simple, it still needs to stand out. As said, there is much competition in most categories of retail items. Blending in can mean loss of buyers. The design of the retail packaging supplies needs to be noticeable to capture the attention of prospective buyers. take stock of what your competition is doing and find a way to be distinct. If their product is multicolored, consider going monochrome. Whatever it takes to draw the eye to your part of the aisle.

Functionality

This is especially important if the product will require some continued use of the custom retail packaging after purchase. Consider breakfast cereal boxes that often keep being used until the cereal is fully consumed. You need to ensure the construction can hold up and that there are handy features the buyer will appreciate. For instance, a folding box design for cereals and biscuit boxes that allows them to be resealed after use to help keep the contents fresh.

Clarity

Being honest and clear about your product is important. Shoppers are more discerning than ever and appreciate products that give clear information on their contents and so on. Give a brief breakdown that gives them the information they need. Also, be sure to avoid false advertising. Making false promises or declarations of what your product can do is bad business. Remember that a buyer is likely to tell several times more people about a bad product than a good one. Your brand can suffer adversely.

How Can Your Business Benefit From Green Packaging Suppliers?

Many businesses that require packaging will often prioritize cost. They will focus on finding packaging suppliers that offer the cheapest prices. While this can help boost the bottom line by minimizing this expense, it should not be the only consideration.

Choosing packaging materials that are Eco-friendly and sustainable has gained traction. And with good reasons.

Appeal to Younger Demographics

The younger generation, which has now gained much buying power, has grown more considerate of their spending. They want to know that the companies they are buying goods and services from share their ideals. And the environment has become an important issue.

Businesses that invest in Eco-friendly and recyclable packaging give the impression that they do care about their carbon footprint and how they make use of vulnerable environmental resources. Packaging specialists that careful source their raw materials from sustainable sources are viewed favorably. Also, by making use of recyclable materials, they make it easier for the same materials to be used in making new packaging, thereby reducing reliance on natural resources.

Health Concerns

Eco-friendly packaging is safe to use and reuse. Without the addition of toxic chemicals in the production process, it is safer to handle and reduces the risk of anyone suffering an allergic reaction. This is also partly why these materials are ideal for use in the food and beverage sector.

People have become increasingly desirous of leading healthy lifestyles. They have become more discerning of the products they use, and appreciate businesses support this effort. Even if they do end up disposing of the packaging materials, that they are Eco-friendly and biodegradable is an assurance they will not harm the environment.

Branding Message

When you align your business with green packaging specialists, you gain the opportunity of boosting your brand. Because of how much respect and popularity businesses that support environmental efforts gain, it can certainly add value to your brand.

Pursuing this approach and making it a part of your marketing efforts lets your customers more aware of your stance and can reinforce their loyalty to your brand. You can include this message in your advertising, packaging materials, and during special campaigns.

Protect The Environment

At the most fundamental level, choosing to engage packaging suppliers that produce Eco-friendly products is a boon to the environment. You make a direct contribution to conservation efforts by reducing you and your customers’ carbon footprint.

By working with suppliers that work with sustainable materials, there is less pressure on limited natural resources. Using recyclable materials to make new ones also reduces energy requirements during processing. With Eco-friendly packaging, your business will make vital contributions to efforts aimed at limiting harmful carbon emissions.

Why Ship Delicate Products In Protective Packaging

protective packaging
There are all kinds of delicate products that businesses ship. From jewelry to glass bottles, easily bruised fruit to electronics. These are just a sample of the many items consumers want to be delivered safely to their destination.

But with multiple handlers during transit, it can be difficult to ensure delivery is safely executed. Not to mention, some deliveries require covering long distances with all kinds of bumps along the way.

Protective product packaging is a good option in reducing the risk of damage to such items. These are specially designed packaging that incorporate the use of air spaces, compression, blocking, and bracing protections. They can be customized to an array of dimensions, making them suitable for all types of products. Through comparison shopping, you can order this packaging at a very affordable cost. Especially if ordering in bulk quantities that are typically discounted.

One key reason to want to use this packaging is its ability to save on costs. In most cases, when products are damaged in transit, it remains the responsibility of the seller. That means they will have to cover the costs of sending replacement products. By using protective packaging, the business can avoid much of this expense.

It can also help retain good faith with the customer. It is unpleasant to receive damaged goods. Even if the replacement is free, the delay can still make the client unhappy. Your brand makes a better impression and enhances customer loyalty when you can ensure that products arrive in the desired condition.

The added protection also helps in preserving the appearance of the product. Certain products are meant to arrive not just in good condition, but also beautifully presented. This is made easier when you make use of hybrid packaging that ensures the unboxing experience is unparalleled. Having a bit of space between the exterior and interior of the protective packaging also helps keep the contents nice and clean.

Protective product packaging is often made using recyclable materials. These types of packaging tend to make a favorable impression on consumers. As more people become environmentally aware, they do prefer to patronize businesses that take a responsible attitude. When you have your packaging indicated as recyclable and Eco-friendly, your customers are more likely to appreciate this and continue to make orders from you.

They know they can dispose of the packaging safely, knowing it is biodegradable or can be used to manufacture new packaging. This means less waste and a reduced carbon footprint.

Why Invest In Corner Protector Packaging

corner protector
In this new age of home shopping, businesses have become increasingly concerned about how to ensure the safe delivery of products. Many items are quite delicate and a little mishandling during transit can result in costly damage. No business enjoys having to replace these items at an additional cost.

This is why packaging matters so much. With the correct materials in use, there is a better chance of items arriving intact and minimizing expenses. Corner protectors make up an integral aspect of this packaging. Here is why their use matters.

Cushioning Effect

A corner protector is designed to be flexible and cushioned. It provides additional layers of protection against impact. This means the box and contents enjoy better shock absorption, reducing the risk of breakages and other damage. Its flexibility also means this insert can be reliably used around even the most complicated shape of objects. Because it is a smooth insert, there is also less risk of the products being shipped ending up scratched.

Cost-Effective

These inserts are quite lightweight, adding hardly any heaviness to the box and its contents. This means that you gain the advantage of extra protection without added shipping costs. And because of their flexibility, no extra bulk is added. You can comfortably add a corner protector to your packaging without worrying that it will make the cost of shipping rise. Besides shipping, ordering these packaging materials is quite cheap. They are amongst the most inexpensive forms of packaging materials you can order, with discounts often available on bulk purchases.

Extra Reinforcement

When you have corner inserts added inside the box, it does a good job of strengthening the walls and corners. This means that when boxes are stacked, you can be sure the structural integrity has been boosted. There is a reduced risk of damage even when the transporter is a bit careless with transit or storage along the way. The box is made more stable and the contents are better secured.

Eco-Friendly

Much like the cardboard boxes in which they are often inserted, corner protectors are also recyclable. This is good for the environment. Being able to use old boxes and inserts to make new boxes and inserts cuts back on the reliance on fresh raw materials. It becomes part of an environmentally sound and sustainable system of production and processing. In addition, because used boxes and inserts are already processed, less energy is used when turning them into new boxes.

Making Employee Gift Boxes More Meaningful

gift boxes
Every business owner knows that their most important resource is the human element. The employees are the means by which the business achieves its goals. Their hard work and contributions should never go unappreciated. Taking the opportunity to recognize these efforts can go a long way in reinforcing employee loyalty and pushing them to perform even better in the future.

Giving employee gift boxes is a good way to achieve this. But the execution of this approach should be carefully handled.

Know Your Employee

When choosing what gifts to give out, try to relate it to the recipient. It is helpful to make an effort in understanding what they like and value. Personalizing the gift so it relates to their interests will prove to be a pleasant surprise. For instance, a coffee lover will better appreciate a voucher from their favorite coffee place.

Minimize The Branding

There is no need to try to market your brand to your employee. Receiving a gift box emblazoned with the company logo, name, and tagline can seem impersonal and targeted. With employee gift-giving, you want to simply show appreciation. This should not make the recipient feel they are being targeted for a marketing campaign. If possible, choose a gift box design that does not feature any branding.

Time It Right

While high holidays like Christmas can be a good time to give and receive gifts, they are not mandatory. Especially when your employees will benefit in other ways like bonuses and time off. You can opt to do your gift-giving during less traditional and appreciated periods. Just after the New Year is a good time to surprise your employees with thoughtful gifts. You can support New Year’s resolutions like better health by dishing out gym subscriptions and fitness trackers.

Presentation Matters

While directly handing over a watch or gift card may be appreciated, you make a better impression when you wrap it up nicely. Customized gift boxes are a good way to ensure that whatever gift you dish out, it creates an appreciable atmosphere of excitement. Adults are just as delighted as kids when presented with a beautifully packaged gift.

Keep The Cost Reasonable

Never go too extravagant or too cheap when employee gift-giving. Too much and the person may feel embarrassed. Too low they may feel unappreciated. Set a reasonable price range on your employee gifts and try to remain within budget. You may boost the budget somewhat when considering seniority in the workplace.

Tips to Safely Ship Wine Cartons

How you go about shipping wine cartons is important, whether it is as a corporate or personal gift, or if simply a part of your business. With more people and organizations opting to conduct their business online, wine suppliers are seeing less and less customers at their brick and mortar outlets.

Many now have websites that customers can place orders on and have the wine delivered. But given the delicate nature of wine bottles, great care must be taken to ensure safe delivery. Wine boxes are the standard packaging option designed to facilitate this. Let us look at how it can be used to ensure bottles arrive at their destination in good condition.

Keep It Upright

While you can have wine bottles arranged upright or lying flat in a wine box, the best option is upright. Bottles that are lying flat require more delicate handling. This is because the position makes the contents more vulnerable to disturbance. It can easily result in leakage. By keeping the bottle upright there is less disturbance and less risk of leakage happening.

Choose Cardboard

Cardboard wine boxes are a highly reliable option. With more corrugated outer layers, the bottle will enjoy better shock absorption that reduces the risk of breakage. The same applies to the separator inserts if the wine box is going to hold more than just one bottle.

Full Inserts

The inserts are important as they help to ensure bottles do not come in contact when in transit. Glass knocking against each other is a recipe for disaster. They should however be tall enough to ensure this does not happen at whatever height of the bottle. They should also be thick enough to provide the same cushioning as the outer layer of the box.

Gauge The Weather

Most delivery vehicles for small orders do not offer temperature control facilities. It is advisable to avoid shipping wine cartons during periods when the temperatures are high and sustained. At certain levels of exposure, it can compromise the sealing of the bottles and their contents. Opt to send or fulfill orders when the weather is more conducive. If a client however insists, make them aware of what could happen and encourage them to either do a pick-up or be available when delivery is being made. Limiting exposure to the elements may help keep the wine in a safe condition.

Source Packaging Carefully

It is advisable to choose a packaging supplier that understands the needs of the product. They can better advise on such issues as thickness and customization, depending on the size and design of the bottles. This ensures that you will have packaging that guarantees safe delivery and an appealing visual impact.