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Edmonton: 1-800-661-9949

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How to Decide What Custom Box You Need

custom retail packaging
Choosing the right custom box for your product is crucial for ensuring that it arrives in perfect condition, presents well, and meets your business needs. Whether your focus is on custom packaging, promotion, or shipping, there are several key factors to consider. Here is a guide to help you decide what custom box you need.

1. Determine the Purpose of Your Box

The first step in selecting a custom box is to identify its primary purpose. Ask yourself: Is the box for packaging, promotion, or shipping?
• Custom Packaging: If the box is intended for retail display, it should be visually appealing and designed to attract customers. Packaging boxes often include vibrant graphics and branding elements.
• Promotion: Promotional boxes are used for marketing campaigns, gifts, or extraordinary events. They should reflect the brand’s identity and create a memorable unboxing experience.
• Shipping: If the box is for shipping, it must be sturdy enough to protect the product during transit. Shipping boxes prioritize durability and protection over aesthetics.

2. Consider the Number of Products Inside the Box

Next, determine how many products will be inside the box. Will the box contain a single item or multiple items? This will influence the box’s size and internal structure.
• Single Product: If the box is for a single product, it can be custom fitted to the product’s dimensions, ensuring a snug fit.
• Multiple Products: For multiple items, consider using inserts or dividers to keep products separated and secure. This prevents movement and potential damage during transit.

3. Assess the Product’s Size

The size of your product is a critical factor in deciding the type of box you need. Measure the dimensions of your product to determine the appropriate box size.
• Small/Medium Products: For small to medium-sized products, you can use a product box. These boxes are typically made from lightweight materials and can be customized with diverse designs and finishes.
• Medium/Large Products: If your product is medium to large, consider using a corrugated box. Corrugated boxes are known for their strength and durability, making them ideal for heavier or larger items. They can also be custom sized to fit your product perfectly.

Conclusion

Deciding what custom box you need involves considering the box’s purpose, the number of products it will hold, the size of the product, and the appropriate material. By carefully evaluating these factors, you can select a custom box that not only protects your product but also enhances its presentation and aligns with your brand’s goals.

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